Search & Social
Digital Advertising.
Data-driven advertising campaigns that deliver measurable results. We manage paid campaigns across all major platforms, combining strategic planning with continuous optimization to maximize your return on ad spend — and the analytics layer underneath so you can prove what worked.
What we deliver
Capabilities, end to end
Tools & platforms
The stack we work with
How we work
From discovery to launch
Strategy
Defining goals, audiences, and channel mix
Setup
Campaign structure, tracking, and creative development
Optimization
Continuous testing and performance improvement
Reporting
Transparent insights and strategic recommendations
FAQ
Questions clients ask
What is the minimum monthly ad spend you work with?
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Most engagements start at CAD 5,000 per month in media spend. Below that, the management fee tends to outweigh the return. Our role is to make the spend work harder, not to bill management on a budget that cannot support it.
How do you handle attribution in a post-cookie world?
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We instrument server-side conversion tracking, Google Enhanced Conversions, and Meta CAPI on every account. Where the data allows, we layer in MMM or incrementality testing so the spend decision is not held hostage to last-click attribution.
Do you only run Google Ads or do you handle social too?
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Both. Most of our clients run a Google plus Meta combination, with TikTok or LinkedIn added based on the audience. The mix is recommended off the data, not platform partnerships.
Will I own the ad accounts and data?
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Yes. Accounts are created in your name with you as the primary admin. If we ever part ways, you keep the historical data, the audiences, and the conversion setup. No lock-in.
Related insights
More from our team on digital advertising
Google Ads Performance Max in 2026: A Strategy That Actually Works
A practical 2026 playbook for Google Ads Performance Max: brand exclusions, audience signals, asset group themes, budget reality, and when to skip PMax entirely.
Read moreAIHow AI Is Reshaping Digital Advertising in 2026
An agency view on how AI is changing digital advertising in 2026: creative generation, automated targeting, bidding, and what marketers still own.
Read moreAdvertisingReducing Cost Per Acquisition with AI-Powered Ad Targeting
A practical 2026 playbook for cutting CPA with AI targeting: creative quality, value-based bidding, first-party data, audience signals, and where humans still win.
Read moreAdvertisingTikTok Ads for B2B: Yes, It Actually Works (Here's How)
A grounded guide to running TikTok ads for B2B SaaS: what content works, Spark Ads vs Lead Gen, creative volume, attribution gaps, and minimum budget reality.
Read moreAIThe 2026 Marketing Automation Stack for B2B Growth
An opinionated 2026 guide to the B2B marketing automation stack: HubSpot, Marketo, Salesforce, and the lean alternative most companies actually need.
Read moreOther practices
What else we build
Web Application Development
Custom web applications built with TypeScript, React, and Next.js. From marketing sites to multi-tenant SaaS.
CMS Solutions
Headless and traditional CMS implementations on Drupal, WordPress, Contentful, and Payload. Content teams stay productive after launch.
Workflow Automation
AI assistants, internal copilots, and automation pipelines that save your team real hours of repetitive work.
Got something specific in mind?
Let's discuss your project and explore how we can help you achieve your digital goals. From concept to launch, we're here to make it happen.
One business-day reply
Initial scoping call within the week.
No-cost project audit
We start by understanding what you actually need.
Transparent pricing
Fixed scope, retainer, or team-extension. Your call.